OnePLUS LAUNCHES OnePLUS 9

It's no secret that OnePus has struggled with consistency in its smartphone cameras over

the years, but with the new OnePlus 9 series, the company hopes to bring an end to all of

the bad press. The new camera sensors for the OnePlus 9 and OnePlus 9 Pro were

co-developed with Hasselblad, a Swedish camera company that promises to bring its

legendary color science to OnePlus phone cameras.

Hasselblad, best known for its medium format cameras that captured the Apollo moon

landings (hence the teasers), has announced a long-term relationship with OnePlus.

It's not unusual for smartphone manufacturers to collaborate with a well-known camera or lens

manufacturers in order to increase their products' legitimacy.

When done correctly, it will produce excellent results that benefit the end-user, as Sony's

a long-standing partnership with Zeiss and Huawei's partnership with Leica demonstrate. With

the exception of the selfie camera, I can confidently say that the OnePlus 8 Pro 54,999 came

the closest to having a great camera setup of all the OnePlus smartphones I've tested thus

far.

OnePlus wants to take its cameras to the next level, particularly with the 9 Pro, and the

company is targeting Apple and Samsung. Aside from the cameras, the 9 Pro is a true

flagship with all of the cutting-edge characteristics and specs that one would expect. We're

about to find out how much benefit the OnePlus-Hasselblad relationship can provide and

how much of it is all hype.

TECHNOLOGY